One of the big surprises in this year’s TIFF program was David Yates’ Pain Hustlers, mainly because it offered positive proof that Yates — formerly an incredible director of British television dramas — had finally been freed from the Hogwarts dungeons that Warner Bros. and JK Rowling put him in for most of this century. And unlike the last time he was put in the clear (Tarzan might not have been the best choice, but hey, Warners wasn’t exactly offering blank checks to people), Yates has returned to the kind of small-scale drama-thriller that he made his name with, albeit with a little more Hollywood glamor this time around. And, only a few weeks after its premiere at TIFF, Netflix dropped a trailer for the film earlier on Tuesday, just so you can see how not-Potter this is.
Peep it:
Here’s the summary that was featured in the TIFF program this year, complete with British English:
“Based on the real-life story of capitalism run amok — chronicled by journalist Evan Hughes in his 2022 narrative non-fiction book, ‘The Hard Sell ‘— ‘Pain Hustlers’ lures you into the glamour and excitement of success, however it may be achieved. Liza Drake (Emily Blunt) is a single mom working as a dancer at a bar when she meets Pete Brenner (Chris Evans), a greasy drug rep for a pharmaceutical startup on the verge of bankruptcy. With a hunch about her talent, he recruits her to peddle a new kind of opioid designed to give pain relief to cancer patients.
Completely out of her depth, Liza struggles to make a dent before convincing one doctor to favour her company’s drug, cracking the code and writing a new (unscrupulous) playbook for getting physicians to prescribe medication. She quickly makes her mark and forms a dazzling team that starts applying the scheme across the country. It rockets the company and Liza’s life to heights she could have never imagined. Liza eventually wakes up to the harm she’s sowing, which only complicates her relationship with Brenner, as he begins to see her as more than just a sales quota.
We root for Liza to provide a stable home for her daughter and help her mother (Catherine O’Hara), all the while doing our best to avoid the truth that she’s helping kickstart the opioid epidemic. It’s a stunning feat from Blunt, who gives a compassionate performance as a woman flying too close to a sun that’s destroying people’s lives.”
Pain Hustlers will have a limited run in theaters starting on October 20 before it becomes available to all Netflix subscribers on October 27.