Any introduction to Berlin-based artist and performer THALA is sure to come with a quick pronunciation guide. So as she drops her new single and video for the enchanting “Serenade” today (September 18), let’s get it right out of the way: It’s pronounced Tah-Lah.
The musical newcomer, who began performing publicly just last year around Berlin streets and open mic nights, sets a striking tone for what’s to come with “Serenade,” a lush dream-pop composition that falls somewhere between the nighttime yearn of Mazzy Star and Ultraviolence-era Lana Del Rey.
“‘Serenade’ was written during my stay in the canaries after I’ve witnessed multiple people pretending to be happy living the ‘forever beach-life’ as an endless cycle even though clearly they weren’t,” says THALA. “Most of them were stuck. Back then I was working as a waitress at a bar and everything was very superficial. Life was about being seen rather than being appreciated for who you might be. I guess that’s one of the ‘darker sides’ to a perfect get away that never ends.”