The three-day festival, scheduled to take place August 16 to 18 in Watkins Glen, New York, unveiled its lineup in late March, boasting sets from acts like The Killers, Santana, Dead & Company, The Black Keys, Chance The Rapper, Jay-Z, and Halsey.
The report on Billboard says that officials with Dentsu Aegis Network, who are funding the fest, reached out to the publication today (April 29) to tell them the below statement:
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”
The statement also notes that “as a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”