Natalie Shay emits the scent of ’80s bubblegum pop on ‘Perfume’


Natalie Shay is ready to let her lover down slowly. For everyone else, we’re treated to quite the opposite approach. The 19-year-old from London is back with a visual for her latest single, “Perfume,” and while the song thematically explores a crossroads in a relationship and the choices one must make to move on, it also feels like the start of something special. “Perfume” is the follow-up to Shay’s more driving, guitar-pop track “This Feeling”, and it stirs into bubblegum ’80s electronic-pop territory that both colors and emboldens the message. The result is awfully sweet — for the rest of us, at least. “I love how this track is so different from my others but is very self contained,” says Shay, a classically trained guitarist since the age of 5 and graduate of the famed BRIT School. “I especially loved the use of using modular synths and other productional techniques to create a sound which is a mix of my live, real-instrument sound and and a new productional identity.” It all adds up to Shay moving on — from a stale relationship and into our fresh playlists. Listen to “Perfume” below. Featured image by Massimiliano Giorgeschi.

✨Music Video out soon ????✨ YAAAAAAYYY

A post shared by NATALIE SHAY (@natalieshaymusic) on