It was about this time last year when the snake emojis started.
Following the endless “I made that bitch famous” Taylor Swift-Kanye West-Kim Kardashian ordeal, the ???????? ????s came flooding in on Swift’s social media platforms, attacking her victim stance in the “Famous” situation — a role that’s she’s played many times over the time of her career. The drama had eventually caught up with her, and for the first time, she didn’t drop an album the following fall in her usual two-year pattern. Instead, she laid low for a bit, only releasing “I Don’t Wanna Live Forever” with Zayn Malik for the Fifty Shades Darker soundtrack.
Swift has officially broken her musical silence, however, with “Look What You Made Me Do,” her first single from her forthcoming album Reputation, out November 10. After wiping her social media accounts and website of all content, Swift made her album announcement earlier this week.
Her album cover, which bears her name in repetitive newspaper-style text, glistens in black and white with a confident Swift pouting her lips, seemingly a few seconds away from mouthing “I don’t give a damn ‘bout my reputation.”
Which is pretty much what the song goes on to say.
“I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, cuz she’s dead,” Swift says in an attempt to sound stone-cold.
Featuring a basic, bass-y production, the song is a diss track that seems to be the answer to “Blank Space;” “I’ve got a list of names and yours is in red underlined” she threatens on the pre-chorus, before descending into a lackluster chorus that states the track’s title repeatedly to an interpolation of “I’m Too Sexy” by Right Said Fred.
Reputation is currently available for pre-order on iTunes, featuring “Look What You Made Me Do” as track six of 15 songs total.
“I don’t trust nobody/And nobody trusts me,” Swift gloats on the bridge. Yeah, what else is new?