luhx. ‘Go To Hell’ — and want to take you along for the ride

 
 

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Studio 52 is a community artist space located in the heart of Allston, and is proud to support the Boston music scene and local artist community.


As the legend goes, luhx. formed as a way for its members to get the attention of ex-girlfriends; and now this week, the Boston synth-soul quartet calls upon friends and lovers both former and current, personal and detached, guided and unhinged. Accompanying their riveting alt-pop track “go to hell” is their online Sin Gallery, a multimedia survey that compiles the listeners’ admitted vice through a fill-in-the-blank template: “if ______ is a sin, I’d gladly go to hell for it.” Responses are far-ranging, but all rotate gravitationally around luhx.’s ability to craft both sinister and sincere electronic pop compositions. Their sonic vices and the human tales that give them flesh are on full display tonight (March 6), as luhx. spice up Berklee Popular Music Institute’s annual showcase at The Sinclair in Cambridge. Joining luhx. at this year’s BPMI party are pop singer Emilia Ali, “folk-swap” crew Jacksonville Kid, and others, with the bands and artists playing tonight going on to play festivals like Essence, Lollapalooza, Osheaga, and Outside Lands. We’ll go wherever luhx. go. Featured luhx. image by Collin Keller.