Morning Rise: Listen to Latrell James soundtrack the latest Cheerios commercial



Studio 52 is a community artist space located in the heart of Allston, and is proud to support the Boston music scene and local artist community.

It was only a year ago Latrell James was breaking rules and asking who you were. Now everyone’s going to be asking who he is, as the Dorchester native soundtracks a vibrant new commercial for Cheerios.

The cereal’s new spot, which you can watch below, is titled “Good Goes Round.”

“They really let a Boston kid be the voice for a @Cheerios commercial,” James tweeted out Tuesday morning (June 6). “From my basement to your TV screens.”

And now to the world.

The spot is also available on YouTube:

Featured Latrell James photo by Cara DiFabio, live at Outside The Box 2016.