Like most us us getting by in the crazy world today, Watts had a former life back in the ’90s. The Boston rock and roll group reformed with a tweaked lineup in 2010, and have been re-connecting the music scene to its past glory ever since. But one thing that’s pretty surprising about the quartet is that they, unlike every other band born in what’s become the last true decade, had never actually made a proper music video.
The video was shot back in February by director Harry McCoy in Dover, New Hampshire, and there are cameos from Stolichnaya, Grand Marnier, and a friendly little bunny rabbit. But don’t let that last look throw you off, as the new Watts record is anything but fluffy and cute.
“Front to back, this is unquestionably our strongest release,” Watts guitarist Dan Kopko tells Vanyaland. “The title is the giveaway — this record cuts right to the bone and lets the essence of the band bleed out; the bastard child of Powerage-era AC/DC and The Stones circa-1972 delivered like an uppercut to the gut.”
That’s where the booze comes in. Watch “Up All Night” below, and get visual details on the record release party via the Jeff LaChance-designed flyer.