NEW YORK - JANUARY 01: The Rock Band Europe posed in New York 1991. Left - Right, John Leven (bass) Kee Marcello (guitar) Joey Tempest (vocals) Mic Michaeli (keyboards) Ian Haugland (drums(Photo by Krasner/Trebitz/Redferns)
Swedish rock band Europe, best known for their 1987 arena hit “The Final Countdown,” are enjoying their biggest chart success ever — thanks to GEICO.
Placement in the insurance agency’s current “It’s What You Do” campaign, where a bunch of office workers wait around as an employee heats up a burrito while the band rocks out in the corner, has vaulted the song to Number 1 on multiple Billboard charts.
Last month, Billboard reported that “The Final Countdown” spent four weeks atop its Hard Rock Digital Songs chart, giving the band their first Number 1 in their career. “The Final Countdown” reached Number 8 on the Hot 100 back in 1987, while power ballad “Carrie” peaked at Number 3 that same year.
Today, “The Final Countdown” tops the Billboard and Clio Music’s Top Commercials Chart, which is powered by Shazam. The song sold 28,000 digital copies and was streamed 5.8 million times in the United States for the month of October, up from 20,000 and 3.7 million, respectively, the previous month. On YouTube, the commercial has been played more than 700,000 times.
Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.
“Countdown” leaps 4-1 on the October Top Commercials chart as the rock band’s ad in the insurance company’s “It’s What You Do” campaign managed 12,000 Shazam tags, up from 11,000 last month. It rises with 28,000 in digital sales and 5.8 million U.S. streams, up from 20,000 and 3.7 million, respectively, in September. The song spent four weeks atop Billboard’s Hard Rock Digital Songs chart, sparked by its newfound attention, marking the band’s first No. 1 on a Billboard chart
Here’s the full Billboard and Clio Music’s Top Commercials Chart: