We hate going to Jamaica Plain, because it’s so… far… away… from… everything. (OMG right?)
Over the weekend we were cruising through the neighborhood and saw a freshly painted mural asking “Where Are Ü Now,” which we thought was just another clever way of JP telling us we were a great deal of distance from everything else in Boston. We were like “Haha JP Ü so funny. Wait really where are we?!”
Turns out the mural isn’t some commentary on Jamaica Plain geography, but a new advertisement for Justin Bieber’s new album. Boston Magazinereports that the art can be found on the side of Ugi’s Pizza at 69 Heath St., and it’s the Biebs who is behind it.
What do we mean? Like this, via BoMag’s Olga Khvan:
Bieber recently commissioned graffiti artists to create murals around the world, each revealing a track from his upcoming fourth studio album Purpose. The singer posted photographs of all the murals on Instagram, encouraging followers to scout them out in person. In addition to Boston, the artworks popped up in Sydney, London, Stockholm, Paris, Oslo, Berlin, New York, Philadelphia, Washington D.C., Toronto, Miami, Atlanta, Chicago, Seattle, San Francisco, Vancouver, and Los Angeles.
The Boston edition highlights “Where Are Ü Now,” his chart-topping collaboration with Skrillex and Diplo. The mural was painted by Kem5 and Deme5. Bieber’s Instagrams only pinpoint the city each mural is located in, not its exact address, but it didn’t take long for local fans to figure it out, and a few dedicated Beliebers have already made the pilgrimage to the pizza joint in JP.