Boston loves a case of reinvention. Our Sound Of Our Town 2 headliners Tribe Society might be a fresh name with a fresher sound, but their Boston ties run deep. Members of the alt-pop group cut their teeth here in town with Gentlemen Hall, heard around New England on beer-soaked stages and around the world on a wildly successful Target ad. But with new ambitions bubbling up, Tribe Society were born earlier this year with a darker vision and stricter attitude towards redefining pop music, from their Island Records-issued debut EP Lucid Dreams to re-fixes of club bangers like Major Lazer’s “Lean On” to a string of roadtrip-tested mix tapes to their collaboration with Kiesza on breakout jam “Pain Told Love”.
“Tribe Society is powerful,” writes the Huffington Post. “Intoxicating, even. Their prophetic lyrics and big room sound have merited them a collaboration with pop powerhouse Kiesza. The echoing choruses of semi-apocalyptic rebellion situate them somewhere between Imagine Dragons and…well…they’re pretty similar to Imagine Dragons. Both even have a member from Berklee College of Music. And their story speaks to the comparison’s legitimacy.”
Writes musician.com: “The culmination of a flute player, drummer, keyboardist, guitarist, and vocalist, Tribe Society has created a sound that blurs the lines between alternative rock and electronic music … Tribe Society mix musicality and their mission for the greater good to create a whirlwind of visceral creativity and engineered impact.”