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Pitch, Please: Firefly Music Festival figured out how to make World Cup soccer more exciting to Americans


This weekend’s Firefly Music Festival may have done the unthinkable — organizers have figured out a way to make soccer seem more exciting to Americans.


By broadcasting today’s World Cup match featuring the United States and Portugal right after a live set by Americana snooze-pop trio the Lumineers.


Well played, Firefly. Well played.

[h/t Kevin Begley]