There was probably a point in your childhood where you attempted to catch Pokémon while listening to Smash Mouth. This week, Outside The Box is giving you a second chance to relive the best time of your life.
The free, all-ages music and arts festival, which brings more than 100 performers to Boston Common now until Sunday, will set up Pokémon GO “Lure Modules” all over its grounds. That means that tonight, when Smash Mouth headline the main stage at 7:30 p.m., you can literally snag a Squirtle or Pikachu while dancing your face off to “All Star”.
“One of the basics of marketing is to go to where your audience is,” says Jake Messier, Mungo’s chief operating officer, in a press release “You can’t walk down the street without seeing Pokémon GO enthusiasts using the app. As one of our target demographics for OTB is millennials — we thought what better way to attract them to the Common than by using the hottest app out there.”