Hooray For Everyone: Noel Heroux’s new band Mass Gothic signs deal with Sub Pop

Around this time last year, we were counting down to the inaugural Sound Of Our Town music festival at the Lawn On D. Included on the bill were Hooray For Earth, the indescribable New York and Boston band led by multi-instrumentalist Noel Heroux. Sadly, it would be one of the last shows Hooray For Earth would play, and we are pretty sure it was the band’s last in Boston before disbanding in November.

But there is good news on Heroux’s front, as Sub Pop Records announced this morning that his new project, Mass Gothic, has signed to its label on a worldwide deal. There isn’t any music out just yet (at least we couldn’t find any), but Mass Gothic will make its debut next month at CMJ Music Marathon in New York. An extensive tour, Sub Pop reports, will follow.

“We’re pretty damn stoked about it,” Sub Pop writes.

As are we. Here’s more about Mass Gothic, via the label’s release:

Noel Heroux grew up outside of Boston, Mass. He began playing piano at a very early age, and started writing and recording music in his early teens.

In 2005, he formed an early version of the rock band Hooray for Earth, playing shows and self-releasing early demo recordings locally. Heroux initially started the band as a solo project, but it quickly morphed into a full-fledged band effort upon the release of its debut EP in 2008. In Hooray for Earth’s brief career, the group recorded two full-length LPs and two EPs, before calling it quits in 2014.

Mass Gothic finds Heroux at the helm writing and recording all of its material, augmented by a full band in studio and on stage. Mass Gothic will release its Sub Pop debut in 2016, with extensive touring to follow.

Color us excited.

And speaking of Sound Of Our Town, the second installment returns to Lawn On D this September 24, featuring Tribe Society, Ruby Rose Fox, Bearstronaut, and others.