Last month, MTV Iggy and Intel Present launched The Music Experiment in New York City, featuring a live performance streamed online by Empire Of The Sun. Boston gets round two of this series, which will eventually reach Los Angeles, San Francisco, and Nashville, and our showing features chart-topping British electronic duo Disclosure playing at a secret location on August 7.
That un-disclosed (ha!) location will be “blacked out,” and fans will be asked to dress in dark colors and given face paint to glow as if they were in one of the dance-pop duo’s videos. And right now, it looks like the only way to get tickets, as well as VIP passes and backstage access, is to win them via “daily challenges” at musicexperiment.com.
“This show, like the rest in the series, will be broadcast live across the globe at the Music Experiment 2.0 website or via the Music Experiment Windows 8 App and will also air at a later date on the Palladia music channel,” reads a presser we just received. “Fans from around the globe can join the live show remotely as part of the Virtual Audience via their webcam and will be projected onto a giant screen at the venue.”
The press release continues (and because I’ll just screw up the details if I re-write it): “The Music Experiment 2.0 is a themed, social-media powered music series that connects passionate fans with their favorite emerging artists. Tickets are awarded to fans that visit the online hub and engage the most with the series on Facebook, Instagram, Vine, and Twitter. Social submissions deemed the most creative will be awarded prizes including VIP tickets to the show, a personal meet and greet with the artists and a starring role in their own MTV Iggy-produced music video.
The Music Experiment 2.0 promises to be like participating in a music video, “with elaborate themes, costumes and unconventional venues – where the artists and fans co-create a music experience.”
The Boston gig’s theme is “White Noise,” playing nicely off Disclosure’s single. “[It’s] creating an immersive visual experience that fits into the duo’s album aesthetic,” reads the presser. “The entire venue will be blacked out and fans will be encouraged to arrive dressed in all black with the chance to paint their faces with white glowing paint, just like in the iconic Disclosure album and video motifs.”
I mean, that sounds pretty cool.
“The Windows app will allow homes users to direct the show themselves from multiple camera angles – zoom in for a close up on their favorite band member, cut back for a wide shot, and save their own edit to share with their friends. The entire experience is in full HD video and can be wirelessly sent to the users TV using Intel’s new WiDi technology while being controlled from their lap.”