Last year, we were treated to the debut of the neon-lit caffeinated wonderland of Dunkin’ House. For Boston Calling 2024, though, Liquid Death Mountain Water has upped the on-site dwelling game with quite the experience that, if it’s offering an accurate preview of Valhalla, has us kinda pumped for the afterlife.
Out of sheer curiosity (and a never-ending attraction to getting cool, free shit) we took a chunk out of our day to check out the Liquid Death Country Club, where the phrase “hydrate or die-drate” is taken quite seriously, and what we encountered was truly as mëtal as the recycled cans you’ll find strewn about the grounds throughout the weekend.
Upon arriving, you encounter all the usual country club motifs. As you wait in line, there’s a mini-golf game that grants you immediate access if you get a hole-in-one, a podium with a sign-in sheet, and two giant gold Grim Reaper statues, complete with sickles — ya know, the simple stuff. You will be asked to “sell your soul” in the form of signing a digital contract that welcomes you into the Liquid Death community, a commitment for which you receive a cool little lapel pin, and the opportunity to see a gravity bong used by Wiz Khalifa protected in a glass amongst a smattering of other brand-specific memorabilia.
After getting the chance to physically sign a giant guestbook (presumably to be used to prove your place at the pearly gates at the time of your demise), you’re quickly greeted by brand ambassadors standing at a casket filled with exclusive new flavors of ice cold Liquid Death (we highly recommend the Cherry Obituary), and from there, lots of attention-grabbing is on full-display in the close proximity of the house’s main room.
Immediately to your left is Michaelangelo’s David adorned in King Diamond makeup, which accents the artistic flair of the towering skull water fountain placed squarely in the middle of the room. All around this beacon of craniums, the wandering eye will have no shortage of finding neat and oftentimes cheeky things to observe. A horoscope reader (or rather, “horrorscope”) spits out snarky fortunes in the style of coin-operated grocery store gumball machines, and the bookshelves at the back of the room are riddled with funny book titles that play on classics like Fifty Shades of Death, Faces of Liquid Death, and Vegan Cannibalism.
While you wait for your turn with the main attraction of airbrush tattoos flaunting a number of the playfully gruesome designs the company has become known for, applied in a fully decked out tattoo parlor-style setup, you can also keep an eye on the most metal aspect of the company’s whole shtick as the #DeathToPlastic ticker counts the amount of plastic bottles “killed” during the weekend festivities as a result of the brand’s efforts to encourage recycling and sustainability.
There really is a good amount of stuff to unpack in such a short amount of time at the ol’ country club digs, but we’re here to tell you it’s a fun, quick, and unique experience that certainly offers up a good amount of tasty drinks and horn-raisin’ metal vibes during a pop and country-heavy weekend.
So once again: hydrate or die-drate, you beautiful bastards, and get over to the Liquid Death Country Club while you have the chance.
