To the relative surprise of no one, the youth are taking over pop culture. We have the Walmart Yodeler playing Coachella, Backpack Kid has everyone under the age of 17 doing the Floss Dance, and Billie Eilish is quietly/not-so-quietly amassing an alt-pop army. Now along comes Ruel, a 15-year-old crooner born in London and raised in Australia who seems poised as the Next Big Thing. Last week Ruel dropped “Don’t Tell Me” via RCA Records, a piano-kissed pop ballad he says was inspired by his parents reaction to him saying he had a new crush. “My whole family was like, ‘Ruel, you don’t know what you’re talking about, you’re way too young to think about that sort of stuff.’ And that really frustrated me,” he says. “I thought ‘they can’t tell me how to feel’, so I wrote a song about it. I never thought it would lead to all of this.” All this means 15 million worldwide streams and a fresh new visual directed by Grey Ghost. We won’t tell you to watch it below, but you know you want to. Featured image via High Rise PR.