The Bronx release ‘Night Trap’-inspired video for ‘Side Effects’


The Bronx have been riffing up a storm on their own damn terms for most of our adult lives now, and today the Los Angeles hardcore punk band return with a visual for “Side Effects.” The track is the latest off last fall’s V LP, and the accompanying video was directed by Yo Gabba Gabba co-creator Christian Jacobs (who also does biz as MC Bat Commander of Aquabats). “The idea is loosely based on an old video game called ‘Night Trap’ where aliens invade a sexy slumber party and you have this cool, room-to-room, live-action scenario in which you try to save the day,” says Bronx frontman Matt Caughthran. “The song is about dealing with the side effects of life as a musician/artist; all the things you never saw coming. After finishing a recent UK tour, we flew into Philly to rehearse and shoot the video in two days, and the excitement and inspiration, mixed with delirium and exhaustion, only seemed to add to the authenticity of the song’s lyrical content. This video is truly a labor of love, just like music/art/life should be.” The video demands repeated viewing, so get to it below, and be sure to catch The Bronx live at Coachella this weekend and next.