New Sounds: St. Vincent paints the town pastel in ‘New York’ music video

At a certain level of love or friendship, nicknames tend to get weird, and St. Vincent, if anyone, totally gets it.

“I just like the idea of using really blue language as a term of endearment. ‘This motherfucker, that motherfucker’… my mom would be horrified,” the singer says on her Facebook page in reference to her new song “New York,” a “motherfucker”-laiden indulgence in sorrow.

After an era of cotton-candy-like locks and self-titled shenanigans, St. Vincent has begun to usher in a new era of her tunes, starting with the oddly winsome track, which she dropped the accompanying music video for today. The video is the most tumblr piece of art to debut in a while, featuring endless pastel layouts, carefully strewn flower arrangements, and no shortage of black lipstick on Ms. Clark.

The “New York” music video was directed by Alex Da Corte in conjunction with All Ages Productions, and arrives about a month before her Fear the Future tour begins in California. The run lands at Boston’s House of Blues on November 30.

“I think Annie’s New York is the New York of my dreams-one that is blurry and fractured, dreamy and flat,” Da Corte notes in a press statement. “It is the Toontown to my Hollywood. It is beautiful but slightly out of reach.”

Check out St. Vincent’s new aesthetic below…