Last week, former New Order bassist Peter Hook revealed his latest book, an inside look at the history of the legendary Manchester electronic-pop group. This week, New Order have a revelation of their own — a new beer called Stray Dog, which lifts its moniker off a song of the same name from the band’s 2015 album, Music Complete.
According to neworder.com, Stray Dog finds New Order partnering with independent British brewery Moorhouse’s of Burnley, and it’ll hit the pubs and the clubs this fall.
“It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business,” writes New Order in a statement. “Even more so that they’re celebrating their 150th anniversary, and have such a rich heritage in the north west”.
Here are some other details from this Bizarre Suds Triangle:
“The premium 4.2% beer, named ‘Stray Dog’, is a refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness. Brewed using American Cascade, Centennial and Willamette hops, with the finest English Maris Otter malt, it was developed by head brewer Dan Casaru at Moorhouse’s new £5m state-of-the-art brewery after a series of tastings earlier this spring.
Created with both new and established cask ale drinkers in mind, ‘Stray Dog’ will be available to pubs nationwide, with a bottled 500ml version also available for supermarkets and export.
Moorhouse’s of Burnley, who celebrated their 150th anniversary last year, are one of the biggest independent brewers in the north west, especially famed for their award-winning Pendle Witches Brew, and current favourites Blond Witch and White Witch. This is the first time that the brewery has collaborated with a band to brew a beer.
The beer will be available exclusively in Mitchells & Butlers pubs from August Bank Holiday weekend, ahead of national availability in September. The beer will be launched officially at a special New Order-themed evening at The Sawyer’s Arms in Manchester on Bank Holiday Sunday August 28 from 7 p.m., with DJs and competitions to win special merchandise.”
Stateside availability appears unlikely, so this seems like the 2016 version of buying an import CD. Hopefully come 2017 we’ll get a New Order vodka called “Regret”.
