The Aerosmith frontman will appear in a televised ad for the candy sometime during the Super Bowl 50 broadcast, Ad Agereports.
“The commercial marks the first time Skittles has featured a celebrity in a ‘Taste the Rainbow’ TV commercial,” they write. “Once again, DDB Chicago is the agency handling the work. Limited details about the new spot were released Thursday, along with video the brand hopes people will use as a GIF… Using the Aerosmith front man is a switch for the brand, which opted not to use celebrities in last year’s Super Bowl spot. Instead, it showed how certain men decide who gets the last lemon Skittle: a bit of public arm wrestling.”
In the promo shots, Tyler grips a Skittles mic stand — but unfortunately that sweet-ass prop won’t be in the actual commercial.