Oh Wonder have a pretty interesting distinction: The London-based electronic pop duo racked up 13 million plays on Soundcloud before ever setting foot on stage, posting one song per month over the course of the past year in order to cultivate a pure, organic following that was built solely on their music.
“The whole thing was set up with no marketing approach, in fact,” Josephine Vander Gucht tells Digital Journal, who along with Anthony West make up Oh Wonder. “It was a self-imposed project to be creative and put music out, and to set hard deadlines for us on releasing each song at the end of the month. In hindsight it was a brilliant way to establish ourselves and create momentum and build an excited and eager following.”
Check out the video for “Without You” below, scan the pair’s full run of January 2016 tour dates, and catch up on their string of singles via their Soundcloud page.
Oh Wonder Tour Dates:
Jan 12 San Diego, CA @ Casbah
Jan 13 Los Angeles, CA @ El Rey
Jan 15 San Francisco, CA @ Popscene at Rickshaw
Jan 17 Portland, OR @ Doug Fir Lounge
Jan 18 Seattle, WA @ Crocodile
Jan 21 Chicago, IL @ Lincoln Hall
Jan 23 Toronto, ON @ Adelaide Hall
Jan 25 Washington, DC @ U Street Music Hall
Jan 26 Philadelphia, PA @ Boot & Saddle
Jan 29 New York, NY @ Bowery Ballroom
Jan 30 Boston, MA @ Paradise Rock Club