Lana Del Rey’s June record Ultraviolence will no doubt top many Best of 2014 lists later this year, but Boston is showing the singer an abundance of love early and often. Next week, the Daily Pravda will perform live as Lana at the Vanyaland Halloween party at Great Scott, and today, noir-punk trio the Devil’s Twins throw it way back to 2012 with a cover of Del Rey’s Hollywood thriller track, “Cola.”
The song was originally featured on the Paradise Edition of Del Rey’s debut album Born to Die, and her third EP, Paradise. But here, the Twins toss lightning bolts across it and augment the furious spin with a fiery new video directed by Austin Huck of HiveStudio and Brandon Detragila.
It was shot a few weeks ago at ARCH Gallery in Allston.
“We’ve always hated the ‘creed’ model for a music video–band trying to look cool playing in a warehouse somewhere cut with unrelated plot of a woman in distress or something, which is why we had three little kids play us in our first video,” says the Twins. “This was our first time performing together in music video so the thought was if we were going to be in it, our friends, family, followers along with other Boston bands should be too. This being our first cover song, we wanted to expose the culture forming around us; the ‘2’ tattoos our closest friends are getting, the leather jackets, the whisky while we spotlight Boston as our home town. Our version is certainly a turn from the original by Lana as a noir punk song, but we wanted to maintain the original feel and imagery of youthful, wild reckless abandon.”
Watch the video below. And strap in.