In an effort to both upgrade and expand the reach their existing homepages and unify their various music venue calendar pages under one aesthetic, Crossroads Presents on Monday quietly unveiled new designs for the calendar webpages of the Paradise Rock Club, Brighton Music Hall, and Orpheum Theatre. The House of Blues, Boston, the largest in Crossroads’ local network of rock clubs, did not receive a facelift and its web presence remains consistent with other similarly-named venues across the county.
“We are still working on the sites, and this is what smarter tech people may call a beta launch,” Crossroads talent buyer Ryan Vangel told Vanyaland this afternoon. “But we have been wanting a better web presence for years and to also dedicate more of our resources to online marketing including website revamps.
“We will be adding more and more to the Crossroadspresents.com portal over time (we just launched this version on Monday and are still working out all the kinks).”
That Crossroads portal will now act as a central calendar hub for the Cambridge-based booking company, which is affiliated with Live Nation, listing their upcoming shows as a vertical scroll regardless of venue.
Each venue’s specific page has added features like a photo and flyer gallery, a “Booker’s Blog” side column, larger artist imagery and ticket links, and a more visible social media presence.
The pages are also displayed in more vibrant colors than the previous sites: the Dise in red/orange; BMH in two shades of green; and Orpheum in brown/yellow. The Dise and BMH previously had black backgrounds.
There’s also a separate page for “Other Events,” which includes Crossroads booked shows at the Middle East, Cafe 939, Church, and other venues around Boston and Cambridge.
According to on-site credits, the pages were designed by Northern Lights Industries.