MARINA takes us to the alt-pop disco we deserve with ‘I <3 YOU’

Credit: Bethany Vargas

Our forever homegirl MARINA wants to take us to the alt-pop disco we deserve, and the playlist en route to features ABBA, Erasure, The Waitresses, Blondie, that one Estelle banger, and all the other sonic strands of care-free DNA we hear pulsating through white-hot new single “I <3 YOU.”

This dance party bop of the summer arrived on Friday (June 6) via Queenie Records/BMG alongside MARINA’s all-caps-everything new album PRINCESS OF POWER, and it’s the third mega-jam we’ve hyped from the record here on the V. It follows April’s sexpot anthem “CUNTISSIMO” and February’s dramatic, house-infused, hall-of-mirrors psych-pop romp ‘BUTTERFLY‘.

“One of my lessons in the last few years is that love — and showing love — is not a weak thing,” MARINA says of the track. “Of all the superpowers we have as humans, love is our greatest one.” 

Instantly memorable and dance-party-minded “I <3 YOU” surfaces with a Olivia De Campsdirected music video, and it’s viewable below.