As promised during the Super Bowl, the How to Train Your Dragon live-action remake now has its full trailer (it’s so weird that they use that teaser space to plug online trailer drops, but whatever). It looks good, and you know who also thought so? Most of the Super Bowl viewership.
According to market research firm EDO, which publishes a yearly ranking of ads as evaluated by the engagement they get online, the How to Train Your Dragon teaser shown during the first quarter of the game was the fourth most-engaged-with ad during the broadcast. That beat every other movie ad, and 90 of the biggest companies in the United States. Yeah, this will probably be a juggernaut when it hits theaters this summer.
Peep it:
Here’s a nice and long synopsis for your reading pleasure:
“From three-time Oscar nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation’s acclaimed ‘How to Train Your Dragon’ trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise.
On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; ‘The Black Phone,’ ‘For All Mankind’) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.
With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; ‘Dumbo,’ ‘The Last of Us’) and the village’s quirky blacksmith Gobber (Nick Frost; ‘Snow White and the Huntsman,’ ‘Shaun of the Dead’) by his side, Hiccup confronts a world torn by fear and misunderstanding. As an ancient threat emerges, endangering both Vikings and dragons, Hiccup’s friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.”
Phew. Hopefully, you’ll be able to finish reading that before How to Train Your Dragon hits theaters on June 13.