There’s a thunder brewing overhead, and it has nothing to do with summertime storms. The source comes suddenly from SASAMI, the Los Angeles artist who throws down a mighty contender for Song of the Summer through a masterstroke of seismic emotion called “Honeycrash.” The track dropped two weeks ago (May 29), complete with a video directed by Andrew Thomas Huang (Björk, FKA Twigs), and it feels like our own personal soundtrack over the next few months as summer flings evolve into meaningful relationships.
“I wanted to write a song with all the drama of a 19th-century classical opera but with the patience and understanding of someone in therapy in 2024,” says SASAMI. “Finding a love so great you’re willing to persist through the elements, even toward certain death to bear its ravishment. It’s about wanting to fight for the pinnacle of passion and desire but knowing that you can’t change or rush someone else’s feelings or where they’re at. But with a guitar as my sword and my steed.”
The music video brings this feeling into a panoramic cinematic visual that fans the flames of what we’re all feeling inside.
“I have been so fortunate to find a collaborator in Andrew, and together we made a sexy little drama of our own,” she adds. “The ‘Honeycrash’ video is a peek into the new world that I have been building and teasing out on stage. I am really thrilled to unleash this first of many new songs in an era of melodrama, romance, and hooks of course.”
Huang elaborates in vivid detail and color: “I wanted to create a video for her that felt big, sweeping and sexy while showcasing her performance as the highlight of the piece,” he says. “…a video that evoked themes and images such as runaway fugitives, rogue sisterhood, distressed denim, rugged natural elements, primal rage, Thelma and Louise, tsunamis, tornadoes, blazing sunsets, sci-fi apocalyptic visions of the American West, and passionate ‘i would die for you’ level romance. Achieving this vision on a budget was ambitious but made possible by filming on a volume LED stage and relying on the use of epic stock footage to set the scene for the backdrop of SASAMI’s new universe. I am honored to collaborate with SASAMI again on this new journey and am smitten by the world she is heralding with her new sound and vision.”
Embrace the season, and all the highs and lows that come with it, below.
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