We’d like state on the record that the forthcoming No Hype Fest at the Institute of Contemporary Art is definitely worth hyping.
The one-day showcase on August 25 is a collaboration between Super Smash Broz and Keep It Clean Music that aims to “end the summer in style with top DJs and up-and-coming hip-hop artists from Boston and beyond.”
Starting at 2 p.m., the event features sets from Young Towfu, DJ Slick Vick, Luke Bar$, Jiles, Lord Felix, $ean Wire (pictured above), Cliff Notez, Lily Rayne, and Gogo. Super Smash Broz themselves will cap the evening off by 7 p.m. with a DJ set in the Seaport.
Da Bomb Truck also pulls up to the ICA to serve up some fresh fare, like their signature chili cheeseburger and BBQ pulled pork “bombs.”
“No Hype is turning the tides,” note Super Smash Broz. “The artists are creating the platform and putting other artists on — no more waiting for organizations or promoters to do what we know we can do when we band together. It’s hard to beat Boston when we rally up.”
Aly Petteruti of Keep It Clean Music shares a similar sentiment. “We wanted to hold No Hype in Roxbury — the idea was a block party featuring all these incredible artists bubbling up,” says Petteruti. “But we had a hard time finding a home for the event. We’re super excited to bring the No Hype vibe to the ICA, and our goal is bring it to Roxbury next year.”
Peep the show flyer and the details below.
NO HYPE FEST:: Sunday, August 25 at the Institute of Contemporary Art, 25 Harbor Shore Drive in Boston, MA :: 2 p.m., $15 advance, $22 at the door, ticket includes gallery admission :: Facebook event page
