Lady Gaga confirms beauty line ‘Haus Laboratories’

It’s the announcement that Little Monsters have been waiting on for months: Lady Gaga has confirmed that her beauty brand is not only launching this year, but that the first items will be available for pre-order starting July 15.

Named Haus Laboratories, almost everything about the line is still under wraps – what types of makeup and/or skincare will be available, the price ranges, or if any items will be available in beauty chain stores – but the promotional video that was shared on twitter today (July 9) still establishes a fashionable mission statement: “Our Haus. Your Rules.”

“The last thing the world needs is another beauty brand,” Gaga states in the clip. “But that’s too bad.” In the background, techno-tinged dance music by Tchami and Gaga collaborator BloodPop plays, hopefully giving us a taste of whatever LG6 is going to sound like.

Check out the complete video below.