The Joy Formidable mess with our senses in video for ‘The Wrong Side’


Yesterday we hyped a new visual from Aphex Twin, one that failed the Harding test, a mandatory protective measure to shield television viewers with epilepsy. Today we’re back with another trippy visual, this time from The Joy Formidable.

It’s for their new single “The Wrong Side”, and much like how intense videos match the music of Aphex, this one aligns nicely with the Welsh trio’s torrent of guitar rock. We’re not sure if it will cause seizures, but it is making us freak out in anticipation for Joy Form’s new album, the wonderfully-titled AAARTH. That hits September 28 via Hassle Records.

“This is our second collab with TRLLM,” state Joy Formidable, via Billboard, in reference to the creators of the video. “We love their imagination and like all our favorite artists; they’re not afraid to make it weird. They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time and they used that, along with the album artwork to create this experimental, multi-colored dream sequence that we think captures this track beautifully.”

Feeling it. The Joy Formidable have a bunch of North American tour dates lined up for the rest of this summer and fall, and on November 6 they hit The Sinclair in Cambridge with Tancred. Since they’re one of our finest modern rock and roll bands, we endorse the show mightily.

Featured image via the video clip.

The Joy Formidable North American Tour Dates:
September 1 – Seattle, WA – Safeco Field*
September 4 – Edmonton, AB – Rogers Place *
September 6 – Calgary, AB – Scotiabank Saddledome*
September 8 – Vancouver, BC – Pepsi Live at Rogers Arena*
September 10 – Portland, OR – Moda Center*
September 12 – San Jose, CA – SAP Center*
October 16 – Tustin, CA – Marty’s on Newport
October 17 – San Diego, CA – Casbah
October 19 – Los Angeles, CA – Lodge Room
October 20 – Pioneertown, CA – Pappy and Harriets
October 21 – Fresno, CA – Strummers
October 23 – San Francisco, CA – The Independent
October 26 – Portland, OR – Doug Fir Lounge
October 27 – Vancouver, BC – Fox Cabaret
October 28 – Seattle, WA – Neumos
October 31 – Denver, CO – Globe Hall
November 1 – Kansas City, MO – Record Bar
November 2 – St. Paul, MN – Turf Club
November 3 – Chicago, IL – Lincoln Hall
November 4 – Toronto, ON – Horseshoe Tavern
November 6 – Cambridge, MA – The Sinclair
November 7 – Philadelphia, PA – Underground Arts
November 8 – Buffalo, NY – Rec Room
November 9 – Brooklyn, NY – Music Hall of Williamsburg
November 10 – Washington, DC – Black Cat
* With Foo Fighters