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Don’t Die For Love: Watch Analog Heart ‘Come Alive’ in their new music video

Few songs have jumped out at us in 2016 quite like Analog Heart’s “Come Alive”.

Back at the 2016 Rock And Roll Rumble in April, we chased down singer Liz Bills and the rest of the Massachusetts band after one of their performances (they made it to the semis) and asked them the name of the song after we spouted clues that likely included incorrect lyrics and a poorly-shot 30-second iPhone video clip. Then last week, we included it in our #Shack10 playlist, a collaborative effort between Shake Shack and us to hype some of our favorite Boston-area bands after they open a new location in the Seaport.

This week, the music video for the song has finally surfaced, after us doing a bit of teasing about it last month, and the clip’s official release party this past Friday at the Chit Chat Lounge in Haverhill.

The powerful, rock anthem of a song, which Bills says is an aim of empowerment for women to leave abusive
relationships, now has a video to match its intensity, both lyrically and visually.

“The song is about being in an abusive relationship and waking up one day and realizing that you can’t ‘die for love'”, Bills tells Vanyaland. “And the video is about empowering women in abusive relationships to leave.”

The “Come Alive” video was filmed and directed by Niko Matses, and shot at HC Media in Haverhill. Raise your fist, watch it below, and take note: Analog Heart and fellow ’16 Rumblers bring their rematches to Ralph’s in Worcester on August 27, a dynamite bill with The Devil’s Twins, Salem Wolves, and The Knock Ups.

Analog Heart Flyer