To celebrate the 10th anniversary of Rolling Stone’s Italian magazine, word spread this past weekend that rock music’s Paper of Record lashed out against EDM via a new viral advertisement, calling it “fake music” and telling all DJs to get off their lawn. The fans will never scream your name, they say! They’ll never remember your songs! Your music is like maggotz, and Rock N’ Roll will one day be king again. K-I-N-G — so get Mr. Diamond and Mr. Crimson on the phone, stat.
They might want a word with director Federico Brugia and Filmmaster Productions. Who, it might be noted, have posted the video themselves — and not through Rolling Stone’s proper channels. But never mind all that for a moment, let’s ride this one out.
Some people are taking this video pretty seriously (check the YouTube comments), and if anything, the “Rocker Vs DJ” video is giving old school guitar-lickin’ folks a nice rallying cry against the current culture of electronic music. Elite Daily called the video “shocking,” others are saying it’s one big “Fuck You” to EDM, its producers, and its fans.
We dunno ’bout all that.
To us, it seems like a well-crafted troll job. And it makes EDM sound even cooler than it actually is. The party’s over there, clearly.