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PLAD Fine$$e and Jefe Replay ride towards rap royalty in ‘No Hook’

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There’s hardly a flex in the book of hip-hop that we haven’t heard before, but last week, PLAD Fine$$e hit us with an original (and kinda iconic) one-liner: “I’ll take you to college and pay your tuition.” Okay, the university students of greater Boston are listening.

Teaming up with fellow Roxbury artist Jefe Replay, PLAD Fine$$e released his video “No Hook” last Tuesday (October 29), a quick-quip strut in the fast lane. Blitzing down the “road to racks” and rap royalty, the new vid captures a world of Boston-based musical bravado in just under two minutes – mark that down as another first for the aforementioned “hip-hop’s greatest flexes” book. Catch the new visuals below.