We last hooked up with the fast-rising UK band for their sterling indie-pop “Red Strip Light” back in October, and now the dudes take a post-disco strut out to the great glaciers of Iceland for a new visual. The stark landscape is a sweet juxtaposition for “Magic Hours” oozing-cool bolt of alt-R&B.
Who needs throwback Yacht Rock radio stations abusing the ’70s and ’80s when we have modern pop-rock flair like this? And who needs space travel when Earth is blessed with places like Iceland?
“We were really lucky to find some cheap flights to Iceland, where fittingly, the four hours of daylight they have when we went are always ‘Magic Hour,'” says frontman Max Davenport. “We wanted somewhere with huge scenery for the imagery; everywhere you look there is simply spectacular. It was pretty challenging, given that after the four hours of light, it goes dark incredibly fast, so we shot the rest of the video in our homeland of Dungeness and Camber.”