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The Boston Opera House will soon be renamed the Citizens Bank Opera House

The sponsorship is part of a new 10-year partnership deal between Citizens Bank and Crossroads Presents

Photo Credit: artsboston.org
 
 

Sponsored by Studio 52. A community artist space located in the heart of Allston, and is proud to support the Boston music scene and local artist community.


A few weeks back we learned that the Pavilion concert space down in the Seaport would brandish a new name for 2019 — Rockland Trust Bank Pavilion — and now another Boston venue opening the vault to bank branding.

The historic Boston Opera House, the downtown Washington Street performing arts apace that opened in 1929, will be soon renamed Citizens Bank Opera House.

The new name is part of a larger 10-year partnership between Citizens Bank and Crossroads Presents, the booking agency of Live Nation New England, that also involves Allston’s Brighton Music Hall and Boston venues The Paradise Rock Club and Orpheum Theatre.

This partnership news also unveiled the “Citizens Bank Live” program, which, according to a press release, will “provide the bank’s customers with exclusive VIP opportunities at each of the venues, including presale tickets to hundreds of performances, skip-the-line benefits, and a new rewards program.”

Full details of “Citizens Bank Live” will be made public this spring.

“A strong arts and entertainment community is linked to a thriving city,” says Jerry Sargent, president of Citizens Bank, Massachusetts, in the release. “We are excited to help improve the experience at these iconic venues through ‘Citizens Bank Live,’ while also allowing Crossroads Presents to continue to work to preserve their longevity for generations to come.”

Don Law, president of Live Nation New England and Crossroads Presents adds the following: “We are pleased and honored to be partnering with Citizens Bank. This long-term partnership will allow us to rededicate ourselves to the support of emerging artists in what has become a very challenging touring environment, as well as continue to make impactful venue improvements and upgrades that will not only enhance the artist and patron experience, but benefit the arts community as a whole.”