When it comes to popular music, a hit always has an element of catchiness to it. There’s also usually a part of excellent marketing that goes along with it. The song will be stuck in your head and either it’ll make you buy the hit track because you enjoy it or you’re considering calling a doctor so you can get electro shock therapy. Most of the time it’s the latter, but when it’s actually something good that gets glued to your mind it’s a pleasant experience. That’s what happened when Swedish indie rock act Peter, Bjorn & John released their notable hit “Young Folks” a decade ago last month.
Anyone can recognize the whistling that is abundant within the track along with the simplistic and profound chorus. It’s what made them a force within the independent music scene with four more albums following afterwards, the most recent being Breakin’ Point that was released this summer.
The video was released on August 17, a few days after “Young Folks” exact 10 year anniversary, and it offers some unique visuals. The song itself ventures into the synth-pop realm while maintaining the trio’s trademark hookiness.
Directed by Henry Moore Selder, the “Dominos” video shows a massive group of people abiding by the song’s title by literally falling like dominos. There are also numerous stunning shots of downtown Stockholm that capture the city’s metropolitan aesthetic. The choreography is a bit weird, but Peter, Bjorn & John have never been known for sticking to any particular norms. You can only wonder with so many people falling on top of each other if anyone was injured at all or at least a bit uncomfortable. Let’s hope not.
Check out the music video for “Dominos” below, give “Young Folks” a listen one more time for nostalgic purposes (and remember just what you were busy doing in the magical mid-aughts), and get reacquainted with the enduring Swedes come Sunday.