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South By South Best: Here’s the lineup for the 2016 Berklee + Vanyaland SXSW party

This year, we're taking South-By-Southwest back to its roots. No major label superstar playing a giant snack food vending machine, no golden-ticket VIP show no one can get into, and no overly-bloated industry circle-jerk organized for brand impact only.

This year's Boston & Beyond -- Vanyaland and Berklee College of Music annual party at SXSW -- is all about discovering new bands and artists. The way God intended SXSW, when she created it back in 1987.

So join us on Thursday, March 17 at Brush Square Park, next to the Austin Convention Center, for a free, all-day showcase of the best new Berklee-affiliated bands and artists playing the clubs in 2016. Performing live in the tent will be Seattle guitar-rock band Great Grandpa, Los Angeles indie upstarts IAN, Allston garage rock trio Lady Pills (selected by Heavy Rotation Records, swoon-pop duo mar | co, psych-pop project Plastic Waves, and riff-mad Brooklyn rock quintet Rann. With more surprises to come.

Before hearing the sounds, here's official word from our partners at Berklee:

Berklee Hosts its 11th Annual SXSW Party: Boston and Beyond
At Brush Square Park on Thursday, March 17
Featuring Great Grandpa, IAN, mar|co, Plastic Waves, and more 

Boston, MA, February 24, 2016 -- Berklee College of Music hosts its official SXSW Party: Boston and Beyond on Thursday, March 17, noon – 6:00 p.m., at Brush Square Park West Tent, located at 409 East 5th St. (Neches and 5th), Austin, TX. Presented by The Red Room @ Cafe 939, Alumni Affairs, Heavy Rotation Records (HRR), and media sponsor Vanyaland, this is Berklee’s 11th annual event at SXSW.

The party features up-and-coming Berklee alumni and students performing rock, pop, punk, psychedelic, electronic, and R&B. Artists include Great Grandpa, IAN, Lady Pills (HRR), mar|co, Plastic Waves, and Rann.

Berklee’s SXSW Party: Boston and Beyond is all ages and open to SXSW badge holders. The public can email sxswrsvp@berklee.edu to attend free of charge.

Vanyaland will stream the event at Vanyaland.com and at VanyaRadio.

Check out the bands and artists...

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IAN

IAN was originally the solo project of alumna Jilian Medford or Ian, a nickname given by her high school skate crew. She started playing as IAN when she arrived in Boston from Los Angeles. Drummer Tim Cheney attended one of her shows and approached her about collaborating. They quickly hit the road for a cold New England winter tour in 2014. Afterward, they configured their fuzzy dream pop songs for recording and enlisted bassist Damien Scalise. IAN’s debut record comes out in May.

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